Working in conjunction with the Chamber of Commerce, we are already talking about a grand opening soiree. A small portion of our investment will be used to create an online clothing store. Coupons will be used to increase brand recognition. Also, we would be the only niche fashion retail-store for hip, older women.
We are currently seeking additional funding from outside angel investors and business loans. Not to mention, the inept sales staff and lack of selection often found at department stores.
Style Villain will work to make the purchase and return process as streamlined and efficient as possible for customers. The Chamber of Commerce and the Downtown Merchants Association will promote the event in local newspapers and radio advertising.
Style Villain will aggressively pursue copyright infringers within the full extent of the law. Our sales team will earn an hourly rate, plus a generous percentage of commission from each sale. Should we choose to remain a small local boutique, we will develop and grow our company by increasing existing clothing lines and expanding our selection to include additional products such as swim wear, lingerie, or sportswear.
We will provide bonuses via sales incentives and conduct an annual review to encourage employee retention.
Our first major milestones will be securing funds and setting up our business. We are also working with city economic-development officials to secure all required permits and occupational licensees.
Our hip and qualified fashion-industry expertise will ensure our customers walk away with the perfect outfit. Additionally, we will be able to conduct all aspects of our business from this location since it has access to a loading dock and a back office for managers.
This will include how to sell merchandise as well as how to provide fashion advice to customers. However, we do realize that we will likely attract some younger women with our peripheral products handbags, scarves, etc.
The collection is currently on display in the Downtown Art League Gallery. Both co-owners will assume leadership roles within the company and will be responsible for daily operations, overseeing marketing efforts, buying merchandise and managing inventory and all other administrative duties.
However, the Towne Center also brings in a high volume of customers daily, which helps to nullify the adverse effects of a competitive market location. While supercenters and megastores ruled the past two decades, more and more consumers are looking for change.
We have secured the domain name BoomingBoutique. We will also attend relevant pre-season fashion trade shows. Details are shown in our enclosed balance sheet.
We will implement end of season sales, holiday and overstock sales, multi-buy savings and promotional coupons at strategic intervals. Sell the hottest trends and fashions with your own retail clothing store or fashion boutique.
The improving economy is also improving consumer confidence across the United States.
Foremost, we intend to showcase our brand, our clothing and provide customers with the ability to purchase items online.
The store is similar to Walmart in that it sells lesser quality items at lower price. Staff will conduct annual inventory audits and hire outside auditors when necessary.
Achieve a profit margin of 50 percent. Combined, Jensen and Mathews have nearly 30 years experience in the fashion and retail industries.
As the site progresses, we will include features such as fashion advice, designer interviews, newsletters, and Internet-only specials.
Our online clothing store will help to spread awareness of our product line and brand to a wider community. Our aim is to establish our company as a pioneer in this youth-obsessed industry and build a boutique brand name that will be synonymous with the fashion industry revolution.
Female Baby Boomers are our clear target customers.Whatever type of retail store you're starting, a good business plan is essential.
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