It helps improve the management and design with less customization needed, enabling interchangeability of components, and provides practical application of expert knowledge enhancing operability and improves performance. Lack of adaptation, since markets are different and dynamic, standardization is always challenged to meet these changes.
In the contrast, the most challenging decision that a company may face in internationalization is the degree of standardization or adaptation in its operations. More essays like this: The disadvantage of standardization is the loss of uniqueness.
Piston industry — Standard sizes of pistons are produced for different products. The idea behind standardization is that all the outlets involved should enjoy mutual gains by employing similar tried and tested strategies. Its developed standardized products are marketed worldwide with a standardized marketing mix.
Often the adaptation is essential for the market success at all. For example, if you write your UIs for the German and the English language, you will probably experience troubles once you start to translate this UI into Japanese, as this language requires much more space.
It also helps improve communication and performance. Adaptation is a marketing strategy where new products or services are modified based on existing products and services.
Therefore by standardizing, you could leave yourself vulnerable. Standardization may also stifle creativity, particularly in product design.
First of all, you need to understand what your product is, then you need to find out, what the customers in your target markets expect from it. This leaves the obvious opportunity for a competitor to design a tailor-made, differentiated or branded product that meets the needs of local segments.
The business also has the opportunity to research on techniques to input on the product to increase its quality standards and improve the consumer base. Standardization helps cut costs when the company produce the same products and reuse the established marketing and distribution systems where the company gets economies of scare benefits in production and buying.
Standardization may also stifle creativity, particularly in product design.
Seen technically, such a strategy means that you modify your existing products in a way that they are suitable for different customers and markets. The advantages of this include: Lowered costs since the company employs similar strategies across different outlets and this helps them enjoy economies of scale.
Typical sources for initial information gathering for this research are: However, in this situation, I think the question starts somewhere else, and does not leave you with a choice between advantages, or disadvantages.
Customer service, advertising, distribution and product pricing must be driven by local market conditions to be successful.
Going Global Good question, I thought, there is someone interested in going global with his products. The company will also need to establish a brand that can be applied globally or tailored to fit into the local market.
While it may be cheaper for a restaurant to buy its trademark hamburgers in bulk, if it expands into a new market where people buy chicken much more often, its standardization measures may make it slower to respond to market conditions and end up costing money. Improved quality also the advantages of the standardization.
However, there are many obstacles to the application of uniform marketing policies. Therefore would say that a truly global product does not exist. To a large extend, the customer needs define the need for local product adoption.
Another disadvantage is the loss of responsiveness where when a company expands into a new market, there may be cultural differences which lead to different taste and likings of the market.
Therefore your own product adaptation strategy will evidently start with research into customer needs.section the authors will review the standardization While on the other end supporters of adaption and adaptation of marketing strategy and their says that it is very difficult to use the advantages and disadvantages and what are the standardization approach across the globe and factors that motivate firms to standardize or adapt thus they.
1 The Advantages and Disadvantages of Adaptation For Life Adapting a best-seller for the movies is like carving flesh down to the bone. You keep the skeleton, then apply rouge and silicone until the creature looks human.
- R. Corliss, “The Wrong Arm of the Law”1 LAROCHE You know why I love. the link between adaptation and environmental change whether mammals can adapt to a fast-changing environment the essential needs of mammals and the adaptations that meet those needs.
Advantages and Disadvantages of Adapting a Product to all Markets. Recently someone wanted to know more about the Advantages and Disadvantages of Adapting a Product to all mi-centre.com search engine, which he used, led him to my following article → International Product Policy – The Basic Product | Der Produktmanager.
Going Global. The advantages / disadvantages of standardized international marketing Essay Sample. Advantages.
Standardization is the process by which a company makes it methods, especially its production processes, uniform/identical throughout its organization. Q1. Discuss the advantages and disadvantages of standardization strategies and adaptation strategies in a global environment.
Standardization is the process by which a company makes it methods, especially its production processes, uniform/identical throughout its organization.Download